They don't make commercials like they used to...

There are certain rules about marketing that any basic advertising course will tell you to follow when talking about how to sell a product. I didn't think it was possible, but I believe I have found a video (posted by ShinRasputin on GameTrailers) that has broken every last one of them, and perhaps a few that didn't even exist before this commercial was released.

Let me have ShinRasputin explain in his own words (which are what he used to describe the videos posting on GameTrailers):

Wow, I can't believe I found this: an old ad for the arcade classic Dig Dug...FOR THE MOVIES! Oh man oh man is this exciting. What a crazy ad, too: we have government officials, scientists, and various couples in love all reacting to the danger that is Dig Dug. Why are all these creatures underground? Are they a threat? What will we do to stop them? Well, we go to the arcades and play Dig Dug! What a brilliant idea!

And who convinces us to do so? Why, it's a song and dance troupe, encouraging us to "do the Dig Dug!" It's the dance craze of 1982! C'mon everyone, let's do the Dig Dug!

Oh yeah, I swear I saw Harrison Ford as the man in the car, and heard Don Pardo (legendary radio and TV announcer) on the radio. Or maybe I'm just seeing and/or hearing things.

Yes... It's that bad.

In fact, I'm willing to wager it's probably even more horrible than you are imagining. Play the video, I dare you, and try to get the damn song out of your head. It's impossible.

Is this the worst commercial ever made, or is there something more nefarious behind its catchy tunes and great dance number? This is evil genius 80's territory here, and I can only imagine what sort of messages are being beamed into my head after watching it.



(I personally want to shake the hand of the marketing genius who got this commercial approved... I'm flabbergasted at just how great this video is.)